Why every planet needs a moon
Founding Story
Moonmoons was shaped through relationship, by a circle of friends, family, teachers, and inherited ways of knowing. It emerged from a need to return to practices that the modern world has pushed to the margins.
Just as a planet does not strictly need a moon, yet relies on one to create rhythm, stability, and the conditions for life to flourish, healing often needs something quietly holding it in place. Formed at a time when mental health challenges have grown louder, Moonmoons arose from the search for grounded, ancient — yet accessible — support. It is not an original idea, but a belief carried with care: that healing, across shamanic, secular, or traditional lineages, becomes meaningful when held with integrity. If it helps, it matters. If it’s held with responsibility, it belongs. This is the spirit from which the founder’s journey begins.
A FOUNDER’S NOTE:
Robert Gründler © 2025
“Moonmoons was born from a moment of alchemy in my own life — a year in 2016 when my physical, emotional, and mental wellbeing all collapsed at once. In the middle of that unraveling, I began to see that what needed healing wasn’t only my body, but the deeper threads of shame, guilt, and disconnection embedded in it. What arrived in that period wasn’t a business idea; it was a clear, simple message: you need to heal.
At the time I was living in New York, and I stepped into what many seekers know as the “101 healing buffet” — astrology, paganism, white magic, Celtic lineage work, Ram Dass, astral projection, and almost anything that sparked my curiosity. It was a young, honest exploration: a digital mystic’s attempt to make sense of the unseen. I was skimming the surface, but something true was beginning to move underneath.
In 2017, during a series of moon cycle meditations, a clear instruction came through:
“Build an app that connects people with healers.”
I looked around and wondered why such a space didn’t already exist. Meditation & astrology apps where on the rise, and so many of us were quietly searching for support, guidance, or simply a truly safe place to land.
Over nearly nine years, that seed has grown into Moonmoons — not just as a tool, but as a living ecosystem guided by the understanding that spiritual work requires deep accountability. Early elders reminded me that you cannot serve healing tea in a dirty cup, and that teaching continues to stay at the center of everything: this work asks for balance between generosity and boundaries, reverence and discernment, light and shadow, compassion and responsibility.
Moonmoons is, for me, an ongoing practice. I am still and always will be learning – consistently being reshaped by my team, my teachers, and the practitioners who now walk this path with me. It continues to be deeply humbling, and a daily honor to do this work.”
Annette Lay, Mother Of Moonmoons
Credits and Acknowledgements
DANNY, ANNEY, DANIELLE & HARRISON
for the unconditional love & care.
SIMON HSU & FAMILY
for the belief & support.
STAN LAI & NAI TSU
for the wisdom.
ALL THE AUNTIES, UNCLES & ELDERS
for the solicited and unsolicited advice.
THE ANCESTORS & SPIRIT GUIDES
for having our back and protecting this work.
THE INTEGRITY LED TEACHERS, WITCHES, WISDOM KEEPERS, HEALERS, REVOLUTIONARIES, VISIONARIES AND ELDERS WHO PRECEDED US,
for laying the foundation and braving the resistance – we will continue your work with reverence and discernment.
BELL HOOKS & TONI MORRISON,
for the words.
TERENCE MCKENNA,
for the mushrooms.
DAOISM,
for just being generally awesome.
IGOR BRODECKI,
for bringing the moonmoons logo to life.
KIALA & SERA,
for a.s.k, and all that comes with it.
MAX
for the dedication and foundation.
MEDIA,
for the strategic & product prowess, and of course – for the snacks.
PETER KOTVIS,
for loving nasa manuals & giving “moonmoons” a name.
REX,
for the witchery.
SEBASTIAN WARSCHOW,
for the alignment.
STACIA CARR,
for the virgoean discernment.
STEPHEN FRIEDMAN,
for the mentorship.
AMANDA, ADESSE, ANDRE, BAYI, BRIAN, DEE DIGGS, DEXTER, EMMANUEL, EMMA, GEORGETTE, HARUKA, HOUSSINE, JACQUES, MADDY, MARIANA, MEI, RUI, SILVIA, SVEN, and many more for the podcast length voice notes, phone calls, honest feedback, long walks, and communion.
THE DELTA TEAM
for building the moonmoons app – with patience, consistency and kindness.
ISRA,
for the beginnings.
DIANA, ELISABETH & PEDRO,
for the time, the effort, and all the learnings. Thank you.
FABIANA TAVARES,
for the Moonmoons film, the majority of the photography on the website, and the sisterhood.
JORGE NAPER,
for the trust, curiosity, and partnership.
EACH ONE OF THE HEALERS AND PRACTITIONERS IN OUR NETWORK,
for signing up and walking this sacred journey together.
AND ANYONE WHO HAS BEEN CONSCIOUSLY CHOOSING THE PATH OF HEALING,
for being courageous despite it all.

